Why "The Super-Special-Awesome Exposition" was NOT used for a name...

Apparently, this follows around David Burnham as he is working fervently on gathering a team of artists, architects and investments to plan the "Colmbian Exposition", which celebrates 400 years after Columbus reached the Americas. There was a big competition among St. Louis, New York and Chicago for the honor of hosting the fair, and Chicago won. No mention of a murder yet, but I have very high hopes!